Your Standout Brand
WORKBOOK
Build and Grow a Success-Ready Career
In this workbook, we’ve simplified the process of building an individual brand for the professional to use when interviewing, networking and to defining yourself in a career setting. This workbook supports the student as you learn how to uncover, and communicate your brand using value as the foundation. Our creative approach is fun, engaging, and interactive so you gain ‘hands-on mock experience’ designed to acquaint you with the essential elements of developing and using your own individual Professional Brand.
Professional Branding is a career basic for anyone, at any age, in any workplace. Branding is the promise of value and allows you to distinguish yourself from the crowded field of candidates. The correctly defined Professional Brand makes certain you know, understand and communicate exactly who you are and your value to an organization by emphasizing what makes you uniquely qualified and professionally memorable. Fortified by this knowledge and its resulting distinct competitive advantages, you will be equipped to achieve your professional goals.
!WONTUOTEG ©
!WONTUOTEG helps you answer the question “WHO's AFFECTING YOUR CAREER?” by telling a story interspersed with thoughtful questions.
In the story, we see Jennifer struggling to navigate career detours. With the help of a couple of unique mentors, she starts paying attention and re-evaluating her surroundings: co-workers, boss, organization, industry and herself. She begins to pay attention to the “road signs" right in front of her that will help her successfully manage upcoming change.
Jennifer’s story tees up thought-provoking questions throughout the story that can help you to honestly assess yourself, your boss, your organization, and your industry. Discover how to know if where you are now is the best place for your career. As Jennifer learns, ‘Successful careers do not just happen; successful people are not just “lucky”. Success is something that is planned.’ Whether you are fresh out of college or mid-way through your career, you need to make deliberate career adjustments and handle unexpected career course corrections. It’s called change and change is inevitable, in fact, change is the only constant certainty!
Explore how easy it is to uncover your Values
Your values are the foundation of your Professional Brand. Our proven, simple four-step process starts with uncovering a list of value words that you will expand and communicate using your own life experience, both professional and personal, to prove you actually own that value. By uncovering, expanding, proving, and communicating your value in response to your Listener’s needs, you are setting yourself apart from others in your professional crowd.
LET’S GET STARTED
If you were a famous person or historical figure, who would you be?
Why did you pick this person? Be specific.
What value(s) do you and this person share? List all that apply.
You’ve already uncovered at least one or more value words (adjectives) to work within responding to interview questions, ad hoc or planned meetings, or when networking.
It is that straight forward. While it will take some time and effort, you will quickly see how easy it is to uncover the values that make you professionally memorable.
By attending a workshop, we will teach you how to infuse your Professional Brand seamlessly and authentically throughout all your communication formats – resume & cover letter, interview responses, networking, and yes, even on social media.
Downloadable Resources
Want a successful interview? Download our behavior-based interview questions and you will be ready for anything
We want you to be prepared for virtually any interview question. Not just ready to communicate, but to OWN your answers. Over the years we've been building a list of Interview Questions that you can download here. These questions range from goal setting and leadership questions to problem-solving, ethics, and multitasking. Review the list and be prepared to express your answer with examples to prove you own that specific interview question.
Download Exercise 1
Uncover It | Your Standout Brand
Mini Meyers-Briggs Personality Type Indicator
Please complete the brief form below to access the Downloads section of our website to complete your download of Exercise 1.
Explore interview keywords to
strengthen your interviews
We have compiled a list of Interview Keywords that you can download here. Review the list and if you find a keyword that you also have listed as a Value Word, ask yourself: “Do I own this value?”. If the answer is yes, pull the Value Statement from your Professional Brand that supports the keyword, along with your examples to prove your own that specific value. Remember, the more connections, or touchpoints (things you have in common), you are able to make with the Listener, the stronger your Professional Brand.
Download Exercise 2
Expand It | Expanding Your Values
Please complete the brief form below to access the Downloads section of our website to complete your download of Exercise 2.
Fill out the form below to gain access to our Downloadable Resources
What Our Clients Are Saying
A NEW BRAND YOU WORKSHOP WAS INCREDIBLE!
My staff remained engaged the entire time. Best of all, they retained the lessons learned and have continued to be mindful of presenting their best personal brand. They are more professional and confident.
- K. LEWIS, GOODWILL OF EAST TEXAS
PRAISE FROM THE GLASS HAMMER
You're providing your students with a monumental service; you're teaching them things that no one talks about.
- T. VASQUEZ, THEGLASSHAMMER.COM
WE WERE SO IMPRESSED...
We invited Your Standout Brand to speak at our Women’s Leadership Forum Spring Conference. We were so impressed with the topic that we made “A New Brand You” the theme for the entire two day event! The ladies loved Your Standout Brand presentation, and through Your Standout Brand workshop, they each realized their own unique value and how they bring success to our organization. More importantly, they learned how to communicate that value to others, which is essential for career growth.
- A. COZART CPBA; CPMA,WORKFORCE PLANNING & RECRUITING SUPERVISOR, BROOKSHIRE GROCERY COMPANY
...REALIZE EACH INDIVIDUAL’S WORTH TO THE TEAM
The Your Standout Brand Professional Branding Workshop was the perfect start to our annual strategic planning session…Your Standout Brand helped us realize each individual’s worth to the team. The personal and professional growth achieved…has enabled my team to see things differently, appreciate the power of our individual and team brand and focus on our visible results.
- J. BEERY, SR. DIRECTOR, SUDDENLINK COMMUNICATIONS
KEEPING UP WITH CHANGE
I can’t thank you enough. The event was a solid success and the participants had many strong takeaways. You and Kelley were such a great fit for our organization.
- J. ARBET, WICT – ST LOUIS CHAPTER PRESIDENT
Download & Explore Special Online Resources
Visit our TOOLS page for a selection of Books, Videos and downloadable material tailored to empower your brand.
